Arlyne Obregon NBCU
As part of their offer for brands, Arlyne Hands-Obregón, Sales VP at NBCUniversal International Networks Latin America, announced 40 new channels from the YouTube NBCU portafolio.
“Television is the most important, relevant, and efficient media to take the message of all your brands in Latin America. TV is so important that digital clients (Apple, Amazon and Netflix) today are turning to advertise their brands in the portfolio of our channels. However, we know how important it is to follow the conversation on digital media and that is why we are bringing an offer that is stronger than ever. Not only do we have the Eonline Latino and Telemundo.com platforms, but you will also see YouTube´s 40 new channels. There are now different audiences we can capture, but the message starts on TV, goes across multiplatfoms and returns to TV,” commented Obregón.
She mentioned that among the achievements of the last four years stands out the opening of new offices of their own—just this year, in Monterrey, Panama and Guatemala—in 13 regions with six products (E! Entertainment, SYFY, Universal TV, Studio Universal, Telemundo Internacional and Multiviewing).
She explained that Multiviewing—the portfolio´s new product— gathers all of the group´s digital platforms, that add up to 3 thousand milliones video views. He highlighted that they have 40 YouTube channels, where clients can also integrate their brand.
She also mentioned NBCUnlimited, creative in-house services they offer to maximize their clients’ brands.
She expressed that police shows attract more than 22% of the audience and Universal is strengthened by bringing FBI and The Rookie.
