Peter Markham LBI
Estrella Media, Inc. announced the appointment of media industry veteran René Santaella as EVP, Digital & Streaming Media.
In this newly formed role and effective immediately, Santaella will be tasked with leading the digital transformation of Estrella Media’s driving strategy, building operations, and generating new revenue initiatives.
Prior to Estrella Media, he was the SVP, Head of Ad Sales and Operations, at Sony Pictures Television Digital Networks, where he built Sony Crackle into a leading free ad-supported streaming network with the Emmy-nominated hit, Comedians in Cars Getting Coffee. Before Sony, Santaella was director of Ad Sales Marketing for Disney Interactive, leading digital and cross-platform advertising and integrated marketing solutions across the company.
“René has an amazing track record in working with some of the world’s largest media brands and transforming their businesses into digital leaders,” said Peter Markham, CEO, Estrella Media. “We could not be more pleased to have him plot the course of our continued transformation into a Hispanic digital leader across all platforms.”
“I am thrilled to join Estrella Media and be a part of bringing culturally authentic news, music, sports, and entertainment to an underserved Hispanic audience and making it available everywhere for free,” said Santaella. “The Spanish-language direct-to-consumer marketplace is taking off and I look forward to accelerating their leadership position and super-serving this important community.”
Peter Markham appointed interim COO of LBI Media after Winter Horton resignation
