Michelle Wasserman Endemol Shine Int
Certain Banijay Rights formats have been the pillars of primetime of several Latin American channels during 2020. Broadcasters preferred ones have been shows of proven success, such as Minute to Win It, Deal or No Deal, Yo Soy/ Yo Me Llamo or Masterchef, which have given excellent audience results.
In Argentina, for example, Masterchef Celebrity (on Telefe) was consolidated as the most-watched program in 2020 in the country. The elimination gala on Sundays has had very high shares, around 70%.
“Our formats are like a magnet for the audience, and therefore, for advertisers. The economies of the region are hit and there is still great uncertainty, but throughout 2020 channels have decided to produce and keep on the air these formats that generate so much audience loyalty and that advertisers trust. Numbers speak for themselves,” said Michelle Wasserman, SVP for Latin America at Banijay Rights.
With a catalog of more than 88 thousand hours of the content generated by its 120 production companies worldwide, Banijay Rights has become the greatest independent format provider. We must add third-party formats to the 88 thousand hours previously mentioned.
#PRODUprimetime con Michelle Wasserman de Endemol Shine International
