Cesar Sabroso DF
A+E Networks had its upfront in Mexico City, where they revealed the new programming for their four brands (A&E, History, Lifetime and History 2), as well as presented their new XVOD content platform in alliance with HBO.
César Sabroso, senior VP, Affiliates, Marketing and Communications at A+E Networks Latin America, was the master of ceremony of the event, where the big announcement was XVOD: “It is a unique content experience with 4 thousand titles available, the possibility of registering five devices and two in streaming and more than 700 hours of content refresh per year. XVOD will revolutionize the entertainment industry.”
Another announcement was that now H2 will be called History 2, with more than 300 hours of new programming. Additionally, they will broaden the scope that Netflix series such as El Chapo or Narcos have had on A&E: “Not everyone could enjoy those contents on Netflix and we are offering them. These are productions that deserve to be watched by all the users in Latin America”.
On History, they are bringing the new miniseries I knew Jesus, the launch of the second season of Knightfall and the car franchise with episodes of Cafeína y Gasolina, Locos Por Los Autos and Desafío Sobre Fuego. On History 2, they will have cultural content and documentaries.
On Lifetime, a new film every evening, and content thought 100% for women. Sabroso explained that they will have short, medium and long content, in response to new consumption habits. “The most important thing is to connect with the audience. And to make history, we have to evolve, learn, and offer the best experience”.
