Martin Gonzalez
For ESPN´s digital platforms, it has been a year of huge growth in advertising sales. That is what Martín González, Senior Manager of Digital Advertising Sales at ESPN Cono Sur, reported.
“As premium content generators, we offer all kinds of formats to partner with advertisers. We know about the challenges of the digital market and in that context, ESPN offers a very adequate product with a user that is very committed with the content and that generates great results in the campaigns, offering secure environments where brands can develop their campaigns,” mentioned González.
According to the ESPN executive, most advertisers seek cross-media to make their campaigns much more effective.
“We know that in terms of sports events, live events are the most important ones, but in the digital world,
this event is lived all day with the preview, the during, with the post and being associated with this moment helps advertisers reach their goals.”
González thinks that the challenge of digital platforms is to be able to grasp people´s attention because the offer and demand of content is very big. In this context, generating quality content that is relevant and that engages users makes advertisers that partner with this content much more successful.
The director maintained that in Argentina between 20 and 22% of the total investment goes to digital and hopes that in 2019 it reaches 30%, whereas Colombia is close to 20%.
ESPN: Many advertisers seek cross-media to make their campaigns more effective
ESPN Deportes: We closed an agreement with UFC for six years
ESPN Mexico: We produce from Mexico about 11,000 hours a year
ESPN Mexico: In 10 years female participation has grown exponentially
ESPN Deportes: We’re developing a daily late-night show from LA launching it in January
ESPN to launch dedicated women’s sports brand espnW in Mexico
ESPN Deportes: In 14 years, we went from producing one hour to nine hours live per day
ESPN Deportes: Our mission is to be a sports company, not simply a channel
ESPN: Branded content is very important because storytelling is part of our DNA
ESPN LatAm: Operations in Central America have been growing year after year
ESPN plans extensive news and information coverage for 2018 World Cup
ESPN: Some of Disney’s higher quality stories are generated at ESPN
ESPN Deportes to televise Super Bowl LIII in Spanish in the US
ESPN has reached a broad multimedia rights agreement with the UEFA
ESPN airs Latin America’s first ever live sporting event in 4K
