Guillermo Sierra HITN 2
HITN announced an agreement with TV Azteca International to co-produce more than 200 hours of the television block Vida y Salud. The programming will premiere in the United States on HITN on Monday, January 14.
Vida y Salud will air in two-hour episodes every morning from Monday through Friday in the United States on HITN, and in Latin America on AZ Mundo, a TV Azteca International Pay TV network. Segments of the program on specific topics will also be available for the global market via the new Spanish-language health website www.VidaySalud.com.
“Vida y Salud is an important brand for HITN. For more than two years, we have been presenting a daily programming block with carefully selected content designed to help US Hispanic audiences make healthy lifestyle choices. By producing our own program we are taking the brand to the next level, generating specialized content that covers the topics of most interest to our viewers,” explained Guillermo Sierra, Head of Television and Digital Services at HITN.
“For TV Azteca International, this co-production partnership with HITN is a great opportunity to join forces on a high-quality product that makes an enormous contribution to the health and wellbeing of Latinos. Without a doubt, this is just the beginning of a productive relationship for both of our companies. The international distribution arm of TV Azteca will represent the program for licensing around the world, expanding our audience even further,” commented Patricia Jasín, VP of TV Azteca International.
Vida y Salud is based on the brand and website developed by the well-known medical presenter Doctora Aliza. In the new series, interviews with invited medical experts cover issues such as nutrition, sexual and reproductive health, mental health, pregnancy and infant care, presented with clear and accessible explanations. Filmed at the TV Azteca studios in Mexico City, the series is hosted by Gabriela Quiroga and Ericsson Espitia, with Laura Masnatta as executive producer.
On the same day that the new program premieres on HITN, the network will unveil its newly redesigned Vida y Salud website, www.VidaySalud.com.
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