Tomas Gennari BB
Tomás Gennari, CEO of BB Media, assured that in 2020 and the following years, the business of OTTs and contents will be consolidated, and in that sense, the company has placed its focus there, investing to create intelligence that allows to understand and analyze the changes the market experiences.
“Our 2020 is going to be focused on the commercialization of all the investments we have been doing and in determining where consumption is heading. There is little information and we are one of the few companies that conduct primary research. We do 45 thousand to 50 thousand surveys a year in LatAm to be able to decipher how this consumption is changing,” he explained.
The executive stated that BB currently analyzes 272 OTT in the region and they have determined that less and fewer platforms are being launched and that even some that already existed are closing operations: “The OTT is starting to be consolidated and large pay-TV and telco providers are going to start to be content super aggregators.”
“We see this trend as something positive for the industry in general because we think it is going to diminish the risk of cord-cutters and cord-nevers, but it is going to have a big impact in certain sectors of the industry that are not managing to adapt to the landscape of non-linear platforms. Adapting is the challenge,” he concluded.
BB currently has offices in Argentina, Mexico, Colombia, Brazil, and the US. Their goals this year include continuing their expansion at a global level, having Spain as a first step.
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