Tomas Gennari de BB
Business Bureau (BB) started measuring digital platforms 10 years ago, analyzing up to 374 in their highest peak and in that time, 122 had already disappeared and now there are 252 remainings, that are monitored through the Multiscreen product.
Tomás Gennari, CEO of BB, commented during the BB Media Day 2020, that a year earlier they had anticipated the figure of super aggregators that are pay-TV providers -especially telecommunication companies- absorbing all the business models (it is the death of TV everywhere through deeplink since content today is reproduced in the MVPD platform).
According to Gennari, whose talk was titled Tendencias 2020-2024. Qué Pasará en la Industria en Los Próximos años Cinco Años, the trend will be the consolidation of these super aggregators. He highlighted that in 2019 programmers only launched six platforms.
He mentioned that the number of platforms per home had its highest average in 2018 with 5.9 and now it is 4.5.
In this reality, he mentioned that the winners are strengthened telcos, homes with the simplification of content and OTTs such as Netflix and Amazon, while the losers are MVPD without telcos, the small and medium cable operators, and channels due to the loss of identity and indirect pressure on advertising sales.
Tomás Gennari de BB Media: El mercado está pasando por un momento de disrupción
Tomás Gennari de BB: La TV paga va a seguir existiendo pero va a mutar
