RCN Nuestra Tele Internacional
Driven by News, daytime performance Monday to Sunday RCN Nuestra Tele Internacional, a channel that is part of the portfolio of networks that Condista represents in the US Hispanic market, delivered a 36% increase in March vs February 2020, and a 60% increase vs a year prior.
Nuestra Tele airs 4 weekday news programming blocks: 6:30-9:30am, 1-3:30am, 7-9am, 11pm-1:30am, and two weekend news blocks 1:30-4pm and 8-9pm eastern time.
Other breakthrough dayparts include:
-Weekend early morning – more than doubling the audience vs. a year ago with a new program titled, Best of the Week.
-Weekday Prime Time – delivered a 17% increase vs. the prior month, driven by the novelas Contra El Tiempo & Comando Élite.
“The numbers show we are the right companion in the quarantine. RCN is proud that our newscasts are helping to keep everyone informed and our novelas can help provide some relief,” said Julián Giraldo VP, International Channels.
Burke Berendes de Condista: El mercado hispano sigue creciendo
