Arturo Yépez de Touché Films
The production company Touché Films, creators of Enchufe TV (the #1 global comedy YouTube channel in Spanish) and part of 2btube, remains at the top of creativity and productivity. Arturo Yépez, general manager and Development leader, explained that they are working on a miniseries for YouTube Originals, whose launch is in August; they reactivated live broadcasts on their channel and additionally, are developing premium content.
“We have a catalog of 16 projects including series, films, and digital content. They are intellectual property we have developed in this time with the intention of offering it to the majors. We already two that are ongoing: one that is children`s animation and a teenage series. Both have generated a great deal of interest,” stated Yépez.
For the company it is a moment of great opportunity: “It is the moment for those of us who are used to producing with very little to rise up to the top of the pyramid. For us, to take the leap to big is a challenge, but possible. To return to small, if we have to, will be easy, without sacrificing quality”.
Yépez feels a big change in all the production stages is coming and everything will have to be more efficient: “There will be protocols that are going to raise costs, but at the same time, we will have minimum teams maintaining quality”. He also highlighted that a greater demand in content is coming, but also more offer, and that it will be essential to maintain their unique seal of quality”.
