U.S. HISPANIC
ViacomCBS: An audience increase in all our brands
Maribel Ramos-Weiner| 27 de agosto de 2020
Laura Perez Viacom CBS
Laura Pérez, general director of ViacomCBS Networks Americas for Mexico and Latin America, stated that these months all their brands have grown in ratings, ranking in the first places in Mexico. This helps them attract more advertisers to the channels.
On MTV, they launched the seventh season of Acapulco Shore, with which they reached #1 in pay-TV ranking among young adults aged 18-24. Likewise, she explained that the program has also been successful on digital platforms, where it reached more than 500 million video views. It is also one of the most-watched shows on Pluto TV and Paramount+.
Nickelodeon is in the second position in Mexico, among children ages 4 to 11, and Loud House continues to be the main program because it contributed by 40% to the channel´s rating. And Noobees is in the first place among children ages 4 to 11. Nick Junior is in the first place on ATS (Average Time Spent) among children ages 4 to 11, and its flagship brand, Paw Patrol, contributed by 38% to the channel´s rating, which increased by 62% in 2020 with respect to 2019.
In Comedy Central, La Culpa es de la Malinche, shot in Mexico before the health crisis, achieved results above the channels´ average and is the brands´ #1 program on social networks so far this year, and in Paramount Network, the series R “has been a hit during the quarantine,” she concluded.
