ENGLISH

Comcast NBCUniversal: This Upfront marked the company’s strongest digital marketplace

Maribel Ramos-Weiner| July 16, 2021

Linda Yaccarino de NBCUniversal Upfront

Comcast NBCUniversal detailed the company’s success in the 2021-22 Upfront marketplace, showcasing the strength of a new era of premium video advertising defined by seismic shifts in consumption, competition, and capabilities.

“Consumers ignited a creative and technological revolution, and the marketplace finally reflects it. Comcast NBCUniversal is creating an advertising marketplace for an entirely new era, defined by the massive technological and philosophical shifts we’ve seen across our industry this year. From broadband to aggregation to streaming, our company not only meets this moment – it was made for it,” said Linda Yaccarino, Chairman, Global Advertising & Partnerships, NBCUniversal.

The 2021-22 Upfront marketplace demonstrated the impact of Comcast NBCUniversal’s continued commitment and investment in the content, talent, technology, data, and innovation that unites marketers and audiences through powerful and inclusive storytelling. This marketplace marked the company’s strongest digital marketplace and for the first time included enterprise partnerships with Comcast.

Some of the highlights are:

-First company-wide, local, national, and global marketplace, giving marketers new ways to reach and connect with almost 700 million people and unrivaled access to the biggest moments on every screen across Comcast, NBCUniversal, and Sky.

-The biggest marketplace in the company’s history, delivering double-digit percent increases in Volume and Price across all company assets.

-Biggest growth opportunity across key categories, with massive increases in investments across a variety of verticals, including Movie Studios; Travel; Technology, Social & Streaming; Financial; and Pharmaceuticals.

-First automated, all audience, all screen next-gen marketplace, with 90% adoption of One Platform audience automation and guarantees across digital, streaming, and linear. AdSmart doubled in volume year-over-year, and all major agency partners signed on for NBCU Audience Insights Hub integrations.

-Biggest digital marketplace gave businesses to scale across all digital channels and incredible demand for premium AVOD streamer Peacock. All equating to more than US$1.5B in sales, a 67% year-over-year growth.

-First premier streaming marketplace, with Peacock entering the market and securing more than US$500M in Upfront commitments alone just one year since is nationwide launch.

-Biggest culture-forward marketplace, with marketers embracing content and partnerships that connect with audiences of all backgrounds and interests – from Spanish-language programming on Telemundo to exclusive opportunities with minority-owned businesses like ReachTV.

-Biggest sports marketplace, bringing together a “Once in a Lifetime” lineup of can’t-miss moments resulting in unparalleled pacing across the Olympic Winter Games and the Super Bowl, with the Super Bowl LVI 85 percent sold and Sunday Night Football hitting record highs.

Diario de Hoy

lunes, 4 de noviembre de 2024

Image

Mónica Vargas de Traziende: Evolucionamos para innovar en nuevas áreas como entretenimiento y servicios de producción

Image
VIPS

• Moisés Chiver de Máquina Vega: Las claves universales del humor harán que viaje el remake de The Office mexicano

• Escritor Luis Zelkowicz deja Telemundo luego de 24 años

• Elías Rodríguez de TelevisaUnivision: Tendremos gran despliegue para elecciones de EE UU, así como la remodelación tecnológica del Estadio Azteca

• María Bonaria Fois de Digitoonz: Ofreceremos al mercado europeo tanto el service como la posibilidad de coproducción

• Javier Martínez de You First Originals: Estamos escribiendo lo que sería nuestra primera película de ficción

El Moon Palace Cancún ofreció a los participantes un espacio para el encuentro, más allá de las conferencias, en restaurantes y espacios de relax

Premios PRODU de la Industria se realizarán el 21 de noviembre en el marco de MIP Cancun

Image
ACTUALIDAD

• Paramount ratifica alianza con TV Azteca en su Upfront 2025

• Globo realizará en MIP Cancun un desayuno en el que exhibirá Manía de ti

• Jamila Hache y Daniel Rojas lanzan Rafy aplicación innovadora para el proceso de self-taping de actores

• Telemundo transforma su sede de Miami en dos estudios de gran escala de 20.000 pies cuadrados para cobertura electoral

• Canela.TV expande su presencia en México y EE UU con el lanzamiento de nuevos canales FAST en Samsung TV Plus

Angela Colla de Globo

Mi historia con PRODU: Angela Colla

Image
CONTENIDOS

• YouTube y Netflix lideran el streaming en México según HR Media

• Transmisión de F1 por FOX Sports México creció un 55% en niveles de audiencia respecto a 2023

Pimpinero: sangre y gasolina llega a Prime Video el viernes 22

Image
VIPS
Image
Trayectoria de Moisés Chiver

La oficina, adaptación de la icónica sitcom The office, está en sus últimos días de rodaje en la ciudad mexicana de Aguas Calientes. Se trata de una producción realizada por Máquina Vega, productora creada por Alazraki Entertainment junto a Alisa Tager.

Image
Image
Elias Rodriguez TelevisaUnivision
Image
Image
Image
ACTUALIDAD
Image
Image
Gabz, Agatha Moreira, Chay Suede y Nicolas Prattes son los protagonistas de Manía de ti
Image
Image
Image
Image
CONTENIDOS
Image
Connected Tv
Image
Image