Luis Villanueva
Semillitas, a pay TV channel owned by SOMOS TV, with a successful presence in the US, Puerto Rico, Central America, and the Caribbean, was launched in December 2009 and is celebrating its 12th anniversary.
“These 12 years of Semillitas fill us with joy because they show the commitment of a team to deliver the best educational entertainment, healthy and free of violence to the little ones. We love being hand in hand with parents in promoting and reinforcing values, culture, and knowledge for new generations, able to face positively the challenges we have. We are committed to this task and we are grateful for Semillitas acceptance among the audience,” said Luis Villanueva, president and CEO of SOMOS Group in a press release.
For this twelfth anniversary, Semillitas will celebrate with promotional videos on all its platforms: YouTube, Facebook, Instagram, and Twitter. The channel will also premiere the Chuggington series on December 10, including a Christmas special programming throughout the month.
Semillitas’s mission is to deliver safe, healthy, and non-violent entertainment for children, the most vulnerable segment of the audience. Apart from being a commercial-free channel, Semillitas is known for celebrating the festivities and traditions of the countries where it is broadcast, which is key to the US Hispanic market, and by offering to the new generation of parents, topics of interest to support the kind of education they want for their offspring. This strategy and care when selecting content have been key in the growth of the channel’s distribution.
Semillitas launches new website with videoclips and a children’s club
Semillitas presents interstitials for Hispanic Heritage Month
Semillitas channel now available in Dominican Republic through Altice
SOMOS TV premieres the series Elias on Thursday August 1 on Semillitas
