Peter Blacker de Telemundo
NBCUniversal Telemundo Enterprises announced its brand partnership lineup for the 2022 Latin American Music Awards delivering engaging activations to audiences everywhere. Fan favorite brands including Garnier Fructis, Topo Chico Hard Seltzer, Toyota, Verizon and Vrbo take on this year’s celebration bringing each culture shaping performance, moving acceptance speech, and dazzling glamour across every viewing platform – linear, digital, social and streaming – ensuring viewers do not miss a second of the action.
The Latin American Music Awards will broadcast live on Telemundo, taking place Thursday, April 21 starting at 7pm/6c, with a red-carpet pre-show both on the network and Twitter livestream followed by the awards at 8pm/7c from the Michelob ULTRA Arena at the Mandalay Bay Resort and Casino in Las Vegas, Nevada. Famed Mexican actress and host Jacky Bracamontes is back for the third time to host the Latin AMAs, while globally renowned actor and star of El Señor de los Cielos, Rafael Amaya, makes his Latin AMAs hosting debut alongside Chilean actor, television host and film and television producer, Cristián de la Fuente.
“The Latin American Music Awards bring together music, conversation and culture, creating an unparalleled forum for authentic voices furthering NBCUniversal’s commitment to diverse and inclusive storytelling. In addition to inspiring artists, our exceptional lineup of brand partners will come together in new creative ways across streaming, social and linear platforms, vibrantly celebrating the Hispanic community,” said Peter Blacker, EVP, Agency Partnerships, Advertising and Partnerships, NBCUniversal.
Tapping into NBCU’s picture-in-picture commercial innovation and sponsoring the show’s first livestream on Peacock, Topo Chico Hard Seltzer will keep audiences engaged and up to date on all the major performances and wins of the night.
Peter Blacker from NBCUniversal: Hispanics mark trend in the US
Peter Blacker from NBCUniversal: Our strategy covers all platforms
