Adriana Naves de Roku
Roku continues its growth in Latin America, with Mexico as one of the key markets of its strategy. According to Adriana Naves, Head of Content Distribution for Latin America, globally Roku exceeds 63 million active accounts.
“This figure represents almost 21 billion hours of streaming. We are growing a lot, not only in active accounts but also in users who are consuming more and more streaming which has become a post-pandemic habit” she mentioned.
Mexico is one of the main markets for the company, a country that spearheaded Roku into Latin America in 2016. “We continue to grow and we are the number one streaming platform in the country. We have a presence with 11 Roku TV brands and we will reach 14 this year, with four-player models, so if someone wants to be part of the streaming world in Mexico, they have to be with us” Naves said.
One of the central objectives of the platform is to have the main local content producers, said Naves. “Just as we now added ViX, we also have TV Azteca and many others that we will be announcing this year to strengthen our relevance in local content”.
As for the original production such as that on Roku Channel in the US, she said that still there is no similar plan for Mexico, so “we are promoting the productions of local partners that are already with us”.
Finally, she assured that they aim to make available to consumers the best content offered, through partner players with different forms of payment or free content, in addition to an easy way of installing and managing their accounts. And she invited new partners to join Roku in order to have a streaming offer in Mexico. “Because their content will be available in Mexico and other countries in Latin America and the US”.
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Adriana Naves, jefa de Distribución de Contenido para América Latina de Roku
