Guillermo Pino de Smilehood
Smilehood was at the Kidscreen market in Miami supported for the first time by the Argentine International Business Promotion office led by Mercedes Maceira, according to Guillermo Pino, president of the Argentine production company.
The production house continues to grow on all social media platforms with the animated content Plim Plim. “What we are doing now is seeking suppliers and new alliances.” He explained that they changed their production system and released two videos per language on YouTube weekly. “Without losing focus on what is our differential, that Plim Plim supports spreading values and positive habits” including caring for the environment.
For 2023 the aim is to close open agreements to offer more languages. In addition, they are increasing alliances with air TV such as TN Nacional de Chile, and Ecuador TV and soon they will be announcing the agreement “with a very important television station in Peru they’ve been approaching us from Paraguay and other countries.”
He assured us that they are going to make agreements with both open TV and pay TV so Plim Plim’s content reaches all of Latin America, “it is an objective that we have for this year, and we are being very flexible with the agreements to reach that goal.”
