Rodrigo Figueroa Reyes FiRE eSPORTS
One of the concerns expressed by Rodrigo Figueroa Reyes, CEO of FiReSPORTS, is the gap between brands and content creators. Rodrigo, who attends MAFIZ within Malaga Festival, warns that at some point this must change and suggests more meetings with advertisers at festivals.
“We must start to teach brands that they can be co-producers of content and in an organic way,” said Rodrigo.
FiReSPORTS is a comprehensive electronic sports (e-sports) organization that owns the most important Counter Strike League in Latin America (including Brazil), and of the Crack Awards, a women’s Valorant team, a Gaming Center in Buenos Aires. They also edit the gaming and esports section of Infobae and produce content and links for publishers such as Riot Games, Ubisoft and Giants gaming, among others.
Although the content can be monetized in another way, he is requesting brands to get more involved with the world of esports. “If there is a powerful idea, the business model comes through. Those that had a powerful idea emerged. Being only a sponsor and flagging a logo it’s no longer enough for brands, they have to generate content to be part of the ecosystem. A brand arrives and in this young world everyone applauds, totally different from the past.”
In order to be able to make content, Rodrigo explains that you have to become a production company or have your own products. “Regarding audiovisual or esports’ content, agencies are quite lost, and there is still no proof that a brand’s content works as well or better than an advertising spot.”
