German Palomares Roku
By incorporating a new advertising tool in Mexico, Roku continues to strengthen its products, using this country as the spearhead for this technology.
“Mexico has 70 million users with Internet access, of which only 55% consume streaming, so it continues to grow. For the company, this territory is the largest market and is the spearhead for our advertising tools. Our numbers continue to increase exponentially, having the largest share in the market with more hours of streaming consumed, which gives advertisers a greater opportunity,” commented Germán Palomares, General Manager of Advertising Sales for Roku Mexico.
He referred to Roku’s journey, which was born as a technology company: “Roku started 20 years ago as a hardware company, creating the first device, a physical device that could reproduce Networks. As the market evolved, we developed an operating system (software) with a greater presence in Canada, the US, and Mexico; plus all the advertising business that is similar to a media company.”
Regarding Roku’s advertising offer for advertisers, Germán Palomares expressed: “Being the owners of the operating system, it is easier to brand with a global experience, than having to do it separately in each app. Roku has more than 5,000 apps and even though the advertiser thinks of the most popular, there are many more options. With the data, we reach the user that the advertiser requires. The segmentation capacity and the data that is available to advertisers benefit them. We work with the most important testers in the world so that advertisers reach the required audience. The advertising time will be eight minutes maximum per hour, in blocks of two minutes on average.”
“Our next market will be Brazil. We are convinced that in the streaming era, there can not only be an option, what matters is that the user can see what he wants. Beyond feeling the competition, if we are the winners it will be on our own merit,” he concluded.
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