Francheska-Leon de la Barra de THEMA America
THEMA America saw an opportunity in the FAST segment from the beginning, and last year, they launched a varied offer of FAST Channels, allowing them to capitalize on the great library of thematic content for Spanish-speaking audiences in the US, Hispanic, and Latin America. “One of our very well-received FAST Channel in the region is iTV SPORTS, which is devoted 24 hours to the most popular sports in Mexico”, said Francheska León de la Barra, VP of Marketing and Communications at THEMA America.
For León de la Barra, FAST has opened a new window of opportunity for distributors. “With the FAST channels, we have been able to monetize our assorted catalog of content, with the advantage that we can offer it directly to the consumer. On the other hand, different platforms have quickly adopted the FAST segment while gaining viewers’ attention. We have noticed that all the consumer segments are dedicating more time to FAST Channels, close to the hours devoted to traditional TV,” she said.
She noted this year has seen rapid growth in FAST. “For many, this segment replaces traditional linear TV. In this context, it is worth noting that this boom is due to the global demand for premium content, which is why THEMA America has launched several thematic FAST channels. Due to our experience and global reach, coupled with the extensive library of content we have across the planet, we are working focused on adapting to offer our business partners the products and services they are looking for and need. The possibilities with the deployment of FAST channels are immense. We entered Latin America as a key and dynamic player in the market, and we will continue promoting this strategy in the remainder of the year.”
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