Frank Scheuermann de EndemolShine Boomdog
Adapting La Casa de los Famosos format to multiplatform reality was a challenge that Endemol Shine Boomdog successfully achieved, said Frank Scheuermann, SVP and Head of Unscripted, within the framework of Mipcom. They designed content thinking about each channel, pulling off a format adapted to 67 productions broadcast in 72 countries that became the most successful in the world.
“We were on Channel 5, Las Estrellas, and ViX, where we had premium content exclusively designed for the platform. We had a mega explosion in digital, something never seen before. In addition, we achieved enormous success in marketing the spaces within the program, with more than 50 brands. The numbers were amazing. All was very gratifying. We are happy to have a client and partner that allowed us to take risks, and took risks too,” said Scheuermann, referring to TelevisaUnivision, emphasizing that this was the most successful version of this format, which continues, so they are preparing a next season for 2024.
The show reached 530 million people nationwide through its 61 broadcasts on open television, Las Estrellas and Channel 5, throughout its ten weeks. On the other hand, ViX subscribers consumed more than 50 million hours to follow the 24/7 broadcast of the reality show, making it the most viewed content on the platform. Additionally, in the total of pre-galas, galas, and post-galas, 133 million digital votes were registered by the audience in favor of their favorite celebrities. Not only was it positioned as the most watched program on Mexican television and ViX favorite, but it managed to generate a sustained conversation on all social media with 5 billion video views that impacted digital users more than 11 billion times.
Scheuermann highlighted that the casting by TelevisaUnivision was exceptional and opened the door to a new client, ViX, with whom they later made a spin-off, Wendy: Perdida pero Famosa. “A project that we put together with ViX in five minutes, to air it from the moment Wendy left La Casa de los Famosos, from the moment she stepped onto the street, and we followed her for six weeks, in the process of confronting her new reality. She became part of the program with 1.7 million followers and left with 7 million. Everyone wanted to do with her, meet her, touch her. It is a huge satisfaction to have had such a beautiful character in La Casa de los Famosos, to have had this success with the cast, finding a truly exceptional, magnetic, charming person who managed to sustain her series only with her charisma.”
He mentioned that La Casa de los Famosos and Me Caigo de Risa consolidated wonderful programming – proposed by TelevisaUnivision – that worked. “This year, Me Caigo de Risa completed 350 episodes in its ninth season, which has also been the most successful.” He added that Channel 5’s primetime was expanded, with numbers never seen before at 11pm.
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