ENGLISH

Stingray: We transformed our business and now revenue is 50% subscription and 50% OTT & FAST

Maribel Ramos-Weiner| February 28, 2024

David Purdy: Our cable business is healthy and thriving, but we are also adding OTT and FAST revenue, which is wonderful

In the last five years, Stingray has expanded its customer base to include two categories: over-the-top (OTT) and automotive, in addition to the traditional pay TV, satellite, and IP TV. After this move, the company’s revenues come 50% from subscribers and the other half from OTT and FAST.

“We are seeing that our partners – Samsung, LG, Amazon, and other top players like Google – are thinking of entering Latin America. So we are having relevant conversations with Latin American and US Hispanic leaders for the connected TV (CTV) players -Samsung and LG- and the OTT players -Google and Amazon-. This is important for us to grow our business. Our cable business is healthy and thriving, but we are also adding OTT and FAST revenue, which is wonderful,” said David Purdy, CRO of Stingray.

Regarding the automotive category, the company has Tesla as its largest client. Stingray’s Karaoke is built-in Tesla vehicles in China, Japan, and Korea. “It has been a great engine of growth,” he said, adding that they have just announced a similar agreement with the Chinese electric vehicle manufacturer BYD; Latin America is one of its largest markets.

“We are doing many businesses with them, and BYD is focusing on Latin America, APAC, and other emerging markets. Each BYD vehicle comes equipped with a large screen for karaoke. Cars are becoming entertainment centers. We are very excited about this business,” he said.

Another growth driver for Stingray in Latin America is providing music to public venues such as bars, hotels, pharmacies, and markets. “We have expanded our team in Mexico to focus on music; we will be doing advertising soon. We have perfected it in the US and Canada (in-store audio advertising). When you are in a store or pharmacy, you can listen to ads promoting products and services available in the store. This business is growing, and we are excited for our team in Mexico,” he said.

AMAZON PRIME CHANNELS AND FAST PLATFORMS
Purdy mentioned they are increasing their relationship with Amazon Prime Channels, with whom they have launched in Canada, Mexico, the US, most of Europe, and Brazil. “Amazon Prime Channels is now expanding to new markets within Latin America. Soon, we will be announcing territories such as Chile, Argentina, and Colombia with them. We think these are great markets, and our product will do very well there.”

Regarding FAST platforms, they will soon be announcing new channel launches with LG, Samsung, and Pluto TV. “This segment has been fast growing for us, particularly in the US where CPMs and the business are well established. In Latin America, it is a little slower, but we are starting to see people focusing on this. There are many discussions with the great players,” he said.

According to Purdy, 2024 will see a lot of growth for FAST in the region, and he estimates a great takeoff of this segment by 2025.

NATPE AND CONTENT AMERICAS
Regarding Natpe and Content Americas 2024, he noted they had large meetings in both shows, but they understand the financial challenge of spending two weeks in two markets in a row.

“Ideally both shows should reach an agreement, perhaps in the same week, with a slightly different approach. Right now, the difference seems to be that Content Americas is focused on South America and Latin America, while Natpe is more on North America,” he concluded.

Diario de Hoy

jueves, 7 de noviembre de 2024

Image

Marcos Órdenes de Netflix Ads: Hemos crecido 300% en el último año con usuarios que nunca habían experimentado nuestro contenido en México

Marcos Ordenes de Netflix
Image
VIPS

• Mariano Hueter de Idealismo: Un León en el bosque se enfoca en la familia del niño autista y en la sociedad que mira para el costado

• Gloria López de Sogem: Pedimos el respeto a la obra de los autores y un pago digno a su trabajo

• Guilherme Jordão de Globo: Las historias clásicas, los evergreen, siguen funcionando en regiones como CEE y CIS

• Miguel Ángel Marín de Feratum: Este año creamos talleres para la profesionalización de talento que quiera hacer cine de terror

• Andrés Gómez de Box Film: Incursionamos en experiencias 360 para que la gente interactúe con películas más allá de un póster o tráiler

Revelados Pilares que serán reconocidos en la Gala de la Industria de Premios PRODU

Image
ACTUALIDAD

• América del Perú lanzó oficialmente América Multimedia, la marca que agrupa todo su ecosistema de medios

• Zeta Studios nombra a Issa Guerra como Head of Production en México

• BB Media: Análisis Regional de la Penetración de Servicios de Streaming por Suscripción

Carla Sánchez Armas de MPA: Entre el 60 y 63% de las producciones en México provienen de los estudios que representamos

Marcos Ordenes de Netflix

Marcos Órdenes de Netflix Ads: Hemos crecido 300% en el último año con usuarios que nunca habían experimentado nuestro contenido en México

Contenido de calidad hecho por marcas pensados en la audiencia junto a una correcta distribución son claves para destacar

Oswald Méndez de Canela Media: Las marcas deben ver el streaming como una solución integral de video

Luis García de AMFI: 60% de la producción que se hace en CDMX está enfocada a la publicidad

Tomás Rodríguez de Warner Music México: Somos un socio estratégico para las marcas

Francis Petty de GroovingAds: Personalizamos la publicidad en cada punto del customer journey

Javier Muñoz de Alkimiads: Si tú no eres capaz de comunicar adecuadamente, vas a perder el 90% de la audiencia

Panel Advertising Trilogy en AWLATAM: Data e innovación ofrecen oportunidades y retos para las marcas

Cristian Cores de Aleph: El marketing es una combinación de arte y ciencia, pero en esta etapa la ciencia está ganando

Martha Carlin de Seedtag: Los usuarios están saturados y las estrategias contextuales son más eficaces para conectar con audiencias

Sinuhé García de Grupo Modelo: Es necesario tener herramientas que permitan identificar con certeza qué es calidad para la compañía

Image
CONTENIDOS

Pedro Páramo de Netflix contribuyó con US$18,7 millones a la economía mexicana

• Max y TNT presentan especial Carlos Vives: el amor de mi tierra en el marco del homenaje de los Latin Grammy al cantante colombiano

• Nueva serie de TelevisaUnivision Incorregibles de Santa Martha llega a Canal 5 y ViX el lunes 11

• Documental BullRun lanzó su Ticket 3.0 en LABITCONF2024

Image
VIPS
Image
Federico Canónigo de Telecom, Martín Kweler de Kuarzo, Antonio Álvarez de Telecom y Mariano Hueter de Idealismo
Image
Image
Guilherme Jordao de Globo
Image
Image
Image
ACTUALIDAD
Image
Fernando Muñiz, CEO de América Televisión
Image
Image
Image
CONTENIDOS
Image
Image
Carlos Vives en TNT y Max
Image
Image