ENGLISH

BTF Media: We changed the balance of content in 2023 to be more focused on film production

Aliana González| February 28, 2024

Francisco Cordero, CEO and founder of BTF Media

Francisco Cordero, CEO and founder of BTF Media said that 2023 was a year of consolidation in cinema for the company since 2020. “It has been a change in the balance of content because it was a year in which we focused a little more on film production than on series,” he said, adding that thanks to this, four films will be released in 2024.

It is a path they began just before the pandemic, and despite the closure of cinemas and box office problems in Mexico, they have been recovering. “Little by little, the box office has been improving. The statistics say that Mexico is at 65% or 70% at the box office, and there we go,” he stated.

In 2023, they completed four original films in addition to four co-productions, for a total of eight films. Of them, four will debut in 2024.

Last year, they released in Mexico Dos más Dos, Soy tu Fan, La Película, Welcome al Norte, and Cómo Matar a Mamá, in addition to the co-productions with Spain El Hombre del Saco and La Navidad en sus Manos. Many of these are on platforms.

“For 2024, we have a film with Michelle Rodríguez, filmed in the Dominican Republic, Mexico, and Spain, that will be released on March 28. We also have a film called V de Víctor to release in April. Also, the launch of Tu Madre o la Mía, a co-production with Spain, on Mother’s Day, and we close the year in October with the premiere of a film we did three years ago, the first drama with Omar Chaparro, The Wingwalker. “We are thrilled with its result. With those four premieres, BTF would be closing this year,” said Cordero.

He noted platforms demand a lot of cinema because, after watching a series, the consumer looks for something shorter to avoid getting hooked or committed for so long. “I think all platforms need this type of content.”

He said that comedy is the predominant genre in Mexico, romantic comedy, which works very well in its different subgenres. “Followed by horror, which has a unique niche, also globally. According to last year’s statistics, two of the highest-grossing films were horror films. With this genre, we have a great ally in Mantícora Distribución, which distributes the horror films we make, and as of today, there are two. We also have a couple of films we are developing with them,” he said, adding that Mantícora Distribución is the organizer of the Horror Film Festival in Mexico, Mórbido TV, so they have good knowledge of the genre. “That alliance has worked very well for us.”

BTF Media premieres did very well last year. As an example, he mentioned Welcome al Norte. “A family film by Gustavo Loza, which we did very well in theaters. We were in fourth place at the box office. It is a road trip between the south and the north, where all the Mexican qualities are displayed, including those of the states visited by our beloved Silverio Palacios, who is the protagonist,” he said, pointing out that they have worked with premium talent, as well as with excellent directors, like the case of Loza.

Diario de Hoy

lunes, 4 de noviembre de 2024

Image

Mónica Vargas de Traziende: Evolucionamos para innovar en nuevas áreas como entretenimiento y servicios de producción

Image
VIPS

• Moisés Chiver de Máquina Vega: Las claves universales del humor harán que viaje el remake de The Office mexicano

• Escritor Luis Zelkowicz deja Telemundo luego de 24 años

• Elías Rodríguez de TelevisaUnivision: Tendremos gran despliegue para elecciones de EE UU, así como la remodelación tecnológica del Estadio Azteca

• María Bonaria Fois de Digitoonz: Ofreceremos al mercado europeo tanto el service como la posibilidad de coproducción

• Javier Martínez de You First Originals: Estamos escribiendo lo que sería nuestra primera película de ficción

El Moon Palace Cancún ofreció a los participantes un espacio para el encuentro, más allá de las conferencias, en restaurantes y espacios de relax

Premios PRODU de la Industria se realizarán el 21 de noviembre en el marco de MIP Cancun

Image
ACTUALIDAD

• Paramount ratifica alianza con TV Azteca en su Upfront 2025

• Globo realizará en MIP Cancun un desayuno en el que exhibirá Manía de ti

• Jamila Hache y Daniel Rojas lanzan Rafy aplicación innovadora para el proceso de self-taping de actores

• Telemundo transforma su sede de Miami en dos estudios de gran escala de 20.000 pies cuadrados para cobertura electoral

• Canela.TV expande su presencia en México y EE UU con el lanzamiento de nuevos canales FAST en Samsung TV Plus

Angela Colla de Globo

Mi historia con PRODU: Angela Colla

Image
CONTENIDOS

• YouTube y Netflix lideran el streaming en México según HR Media

• Transmisión de F1 por FOX Sports México creció un 55% en niveles de audiencia respecto a 2023

Pimpinero: sangre y gasolina llega a Prime Video el viernes 22

Image
VIPS
Image
Trayectoria de Moisés Chiver

La oficina, adaptación de la icónica sitcom The office, está en sus últimos días de rodaje en la ciudad mexicana de Aguas Calientes. Se trata de una producción realizada por Máquina Vega, productora creada por Alazraki Entertainment junto a Alisa Tager.

Image
Image
Elias Rodriguez TelevisaUnivision
Image
Image
Image
ACTUALIDAD
Image
Image
Gabz, Agatha Moreira, Chay Suede y Nicolas Prattes son los protagonistas de Manía de ti
Image
Image
Image
Image
CONTENIDOS
Image
Connected Tv
Image
Image
Videos relacionados (1)