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Lemon: ViX is a space where we want to bring more of our creativity

Maribel Ramos-Weiner| March 9, 2024

Lemon Studios´s Billy Rovzar during the shooting of Un Buen Divorcio

Billy Rovzar debuted as showrunner and scriptwriter of Un Buen Divorcio, which premiered on Vix on March 1st. Rovzar, who created the show, expressed his desire to “do more things” with the platform with which they already have several films projected and with which he “loves to work.”

“I have been at tables with many actors who have worked for ViX, where they bet on ViX’s success and are willing to do things with ViX. It’s not difficult to make things for the platform; ViX hires incredibly talented people. We consider ViX a space where we want to bring our creativity because we know they have great people, including (Vincenzo) Gratteri, whom I have known for many years,” he said.

Un Buen Divorcio is a romantic comedy starring Claudia Álvarez (Rovzar’s wife), Gustavo Egelhaaf, and Esmeralda Pimentel.

Rovzar and Erica Sánchez of Lemon Studios are the executive producers. The series is directed by Alfonso Pineda and written by Billy Rovzar, Alejandra Rodríguez, Andreu Castro, Pato Portillo, and Lisa Carreón.

HYBRID STRUCTURE
For Vincenzo Gratteri, Senior VP of Development at ViX, the tone and hybrid structure of Un Buen Divorcio are innovative elements of the series.

“The tone is an innovation we included in this comedy. It is like a salty, sweet, and spicy dish, a metaphor of a mix of drama, melodrama, and comedy, in which you can get something exquisite or not very good or pleasant to eat from the balance of those three flavors. I believe that for ViX and the general offer of Spanish-language platforms, Un Buen Divorcio is more than just original and unique; it has elements in its structure plus a backbone governed by Claudia, Gustavo, and Esmeralda, who are the main drives of the show. It is a hybrid structure because each is a self-conclusive case inspired by real events, which allows a refreshing experience in each episode. I think that the tone mixed with the structure makes Un Buen Divorcio something unique,” he noted.

OVER 500 PEOPLE INVOLVED IN THE PROJECT
Rovzar noted that the project involved 200 actors alone and about 500 people. “As we opened a universe in each chapter, the slate of actors was incredible. Top-level actors came to make unbelievable capitular participation, and they responded to the script and the character,” he said.

He highlighted that “no one on this project was below the level of excellence required for it to be completed on time, on budget, and in shape.”

ROVZAR WANTS TO DO MORE TV AND FILM
For Rovzar, Un Buen Divorcio was an incredible experience. “I want to continue doing TV and movies too. At some point, I’m going to direct. Poncho Pineda directed the series. I was very close to him; I saw how he did it and loved it.”

He explained that the series is more than his debut. “It is also my debut working with my wife – the actress Claudia Álvarez. It is something you will see, her wonderful magic in her performance; Claudia has never played a character like this in her life. Esmeralda Pimentel masterfully plays the couple’s therapist, and Gustavo Egelhaaf is a wonderful comedy actor who worked together with me in Hasta Que la Boda Nos Separe; we also have Rafael Navarro and Anabel Ferreira. The truth is that we have a dream cast. For me, this series ended up being what I imagined.”

He thanked “the audiovisual gods,” who smiled over him. “From the cast to the sun that rose and set at my mercy to the assistant director, so we could film. We would not have been able to do it if the sun had not set at that exact second or come out at that exact second.”

Diario de Hoy

viernes, 22 de noviembre de 2024

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Premios PRODU reunió y homenajeó a la industria audiovisual iberoamericana en MIP Cancun

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PREMIOS PRODU DE LA INDUSTRIA 2024

• Laura Fernández Espeso de Mediapro: Cumplimos 30 años y PRODU 35, espero que este viaje continúe muchos años más

• Nagidmy Márquez, premio Convergencia Digital: Es una gran valoración de lo que estamos haciendo por la comunidad hispana y latinoamericana

• Doris Vogelmann, Pilar de la Industria: Te dan ganas de seguir trabajando y demostrando que el cielo es el límite

• Georgina Terán, Pilar de la Industria: Desde el inicio de EFD hemos apoyado a los creadores en sus sueños

• Leonardo Aranguibel, Pilar de la Industria: Este premio le pertenece a toda la gente con la que trabajo porque todo se hace en equipo

• Michelle Alexander, Pilar de la Industria: Es un reconocimiento muy importante para la producción audiovisual del Perú

• Miguel Smirnoff, Pilar de la Industria: Le hemos servido a otra gente para tomar decisiones afortunadas

• Roxana Rotundo, Pilar de la Industria: Es un reconocimiento a los que tenemos empresas propias y seguimos en estos mercados

• Teresa Fernández Valdés, Pilar de la Industria: Esto demuestra que con mi carrera he podido sumar un granito de arena

• Serie Griselda ganó el Gran Premio de Ficción de Premios PRODU

• El reality La casa de los famosos México ganó el Gran Premio de Entretenimiento en Premios PRODU

• Ríchard Izarra recibió reconocimiento de WAWA por los 35 años de PRODU y su apoyo constante a las mujeres y a la industria

• Valeria Marín y Julián Gil: Ser parte de los 35 años de PRODU y estar en esta premiación es muy especial

• Anouk Aarón de WBD: Cris Miró: Ella es una historia que trasciende fronteras y enciende conversaciones

• En los Premios PRODU de la Industria se premió a la sostenibilidad

• Galería Premios PRODU de la Industria 2024

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Fiesta de los 35 años de PRODU patrocinada por Inter Medya fue una noche inolvidable en MIP Cancun 2024

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Paulo Koelle de Prime Video: Queremos que LatAm esté al nivel del resto del mundo en cuanto a producción original

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Luis Morales, jefe de desarrollo de Televisión México de la productora Fábula

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PERSONAJE DE LA SEMANA

Laura Fernández Espeso, CEO de The Mediapro Studio

Laura Fernández Espeso tiene más de 20 años de trayectoria
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PREMIOS PRODU DE LA INDUSTRIA 2024
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La productora mexicana Georgina Terán, fundadora de EFD, fue reconocida con un Premio PRODU como uno de los Pilares de la Industria durante la ceremonia en MIP Cancun.

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Marie Leguizamo, directora para México & US Hispanic de Banijay, recibió el galardón
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