TV Azteca: We will launch the Nitro app hand in hand with OTTera to offer exclusive sports content
Azteca Deportes Networks is about to celebrate its first year in the market, so the company is looking to take the next step with the launch of the Nitro sports app, which will feature an exclusive library of international leagues from different disciplines, as well as a live interactive chat that will allow interaction with users.
“Nitro app is the next stage of the Azteca Deportes Network channel, as it will turn one year old in June, and we want to launch our app with a great offer. It will feature the 24/7 channel, and in addition to that, it will have library content from BKFC, a company that offers bare-knuckle boxing content, with which we have just closed an agreement for distribution. Also, it will have exclusive content from other leagues; for example, the world slap championship, the world championship in snow and mud car racing, etc. It’s a very oriented offer for Generation Z; because in addition to the content, users will be able to chat live while enjoying them,” said Fernando Muñiz, Director of Distribution and Strategic Alliances at TV Azteca.
He added: “Also, we will focus on sports like street basketball, whose championship lasts almost all year round. Exclusive football content, and additional fights, among others. In terms of original production, today we are generating a good amount of hours, both for the Clic channel and for Azteca Deportes Networks; but for the specific app, we will also generate content with some alliances we will establish.”
Regarding the development of the app, as well as the alliances to achieve this offer, the executive said: “It is a development we are doing through a strategic alliance with OTTera. They are creating the platform, and we provide the content. The Nitro launch will be in Mexico and Central America for the second semester. We will have a free version with certain content, but if the user wants the 24/7 channel, as well as the additional exclusive content, they will pay about US$6 per year.”
Regarding the reception that Azteca Deportes Networks has received in the market, Muñiz highlighted: “Our signal has been well received by the market; we already have distribution on the most important streaming platforms, as well as on the most important cable platforms in Mexico and Central America. We continue to close agreements and add windows, such as Samsung TV and Pluto TV, to add it to their lineup,” he concluded.
