Luis Fernández: Telemundo continues to lead Hispanic media as we adapt to the rapidly evolving needs of our audience and, in this moment of constant change in our industry
NBCUniversal Telemundo Enterprises revealed its upcoming 2024-25 multiplatform programming offering of 1,000+ hours including an innovative slate of reality TV shows, scripted dramas, live events and specials, news, and sports.
Titles revealed build on the network’s recent dominance in primetime as the most watched Spanish language network, reaffirming its mission to create and curate authentic content experiences by U.S Latinos for U.S Latinos. On Monday May 13 at its Upfront presentation, Telemundo will invite advertisers to take their brands to the “Next Level,” featuring content that is meeting the demands of Latinos’ media consumption and driving the future of Spanish language media.
Powered by Telemundo, NBCUniversal reaches 8 out of 10 Hispanics every month. This spring, the network celebrated two consecutive months as the most-watched Spanish language broadcast network in Monday through Sunday primetime, a first in Telemundo’s history, outperforming its closest competitor by 20% in April.
The network also ranked as the only Spanish-language broadcast network to deliver growth (+36%) Monday to Friday among Adults 18-49, from the last quarter of 2023 to the first quarter of 2024. The network’s success transcends screens with the Telemundo app delivering record highs in engagement, while sustaining its digital leadership as the #1 US Spanish-language network in YouTube subscribers for main channels, and the #1 Spanish-language network in social media engagement across Facebook, Instagram, X (Twitter), and TikTok.
“Latinos represent the single largest growth opportunity for businesses in America. They are young, wielding a tremendous purchasing power and fueling the growth of video consumption across platforms. Telemundo continues to lead Hispanic media as we adapt to the rapidly evolving needs of our audience and, in this moment of constant change in our industry, that spirit of transformation and creativity is more important than ever,” said Luis Fernandez, Chairman, NBCUniversal Telemundo Enterprises.
“The future of advertising is audiences – and the Latino audience continues to grow and become even more influential. Telemundo’s premium content across news, sports and entertainment – combined with NBCUniversal’s best in class advertising technology – gives marketers an unmatched opportunity to connect with highly engaged viewers while driving effectiveness for their brands,” said Mark Marshall, Chairman, NBCUniversal Global Advertising & Partnerships.
