Tajín has launched, “Hits Diferente,” the latest creative execution supporting its two distinctly flavored sauces. The campaign was conceived in partnership with the creative minds at New York-based integrated agency d expósito and Partners and marks a significant step forward in Tajín’s mission to redefine snacking experiences within the Hot Sauce category.
“Hits Diferente” sets out to accomplish several key objectives, including showcasing Tajín Sauces as a must-have addition to everyday snacking occasions, emphasizing their unique flavors, and distinguishing them from other brands in the category. The campaign aims to resonate with the dynamic fan base of the brand, inviting them to explore the endless possibilities of Tajín’s salsas.
Javier Leyva, Director of Tajín USA, shares: “We’re incredibly excited to introduce ‘Hits Diferente’ to our fans. This campaign is all about celebrating the inimitable flavors and versatility of Tajín Sauces, inviting people to elevate their snacks with a touch of something extraordinary.”
At the heart of “Hits Diferente” lies the concept of the Craveable Contradiction, embracing the delightful paradox of Tajín’s salsas as both mild and intensely flavorful. Tajín offers two signature variations: the Tajín Mild Hot Sauce and the Tajín Fruity Chamoy Sauce. While the Mild Hot Sauce boasts a tantalizing chili lime flavor with a gentle kick, the Chamoy delights with its fruity profile and a satisfying hint of spice.
“We want consumers to experience the magic of Tajín Sauces firsthand,” says Leyva. “With ‘Hits Diferente,’ we’re inviting them to discover a whole new world of flavor possibilities, whether they’re spicing up their favorite snack or creating something entirely new.”
The campaign showcases Tajín Sauces as the perfect complement to a variety of snack options, from beverages, to fruits and chips. Whether drizzled or incorporated within the ingredients, Tajín’s Mild Hot Sauce and Chamoy Sauce promise to add a burst of flavor that’s truly unmatched.
As the campaign unfolds across digital and broadcast media platforms, consumers can expect to encounter engaging content showcasing the delectable combinations of foods and flavors enhanced by Tajín’s sauces. With “Hits Diferente,” Tajín’s sauces invite consumers to embark on a journey filled with bold tastes and unforgettable moments.
