Giuliano Stiglitz, CEO de Primia.Digital
Simple Magic, provider of enhanced video advertising solutions, and Primia Digital, Hispanic platforms, joined to offer the largest programmatic advertising high impact video marketplace. “Over the past few years, brands and their agencies have invested heavily in data and smart trading capabilities. However, so far they only had access to the simplest forms of ads. Now brands can use the same methods of buying ad placements with better, more engaging units” said Ran Cohen GM North America for Simple Magic. With this partnership, buyers are now allowed to access more sell sites and with higher programmatic advertising impact, targeting Hispanic audiences, through the management video inventory platform: SpotX. “We are excited to open the most effective, high impact programmatic marketplace and help our brand clients to leverage better ad formats that are easy and simple to execute across our quality sites” said Giuliano Stiglitz, CEO of Primia Digital. The offering includes high impact programmatic formats like header video executions, all being cross-screen compatible and adjust to screen size and orientation. No creative work is required, the units include auto initiated video, viewable aware and socially compatible. “Simple Magic enhanced video ad formats places advertising content outside of the traditional video stream, enabling publishers to cater to unmet demand for more video. The SpotX platform is a natural fit to enable the programmatic connections” said Gold.
