Pierre Chappaz, presidente ejecutivo de Teads
Teads announced it has raised US$47 Million of new debt financing thanks to a bank syndicate including BNPP, Bank of China, HSBC, Banque Palatine and BPI. According to Pierre Chappaz, Teads Executive Chairman, The cash will be used for the acquisition of ad tech companies whose technology will reinforce Teads’ leading position in the video advertising industry, and to fund the company’s expansion into the Asian market.”I am very pleased to see that banks are supporting our strategy to pursue M&A opportunities and strengthen our leading position as the number one video advertising marketplace in the world. This financing demonstrates the trust they have in Teads’ management capability to keep the right balance between growth and profitability” expressed Chappaz in a press release. Teads has been profitable for the last four years and its mergers and acquisitions goals may include smaller ad tech startups developing technologies that Teads can use to enrich its services to premium publishers and advertisers.“Our programmatic activity is growing rapidly and need higher quality video inventory at a large scale, and that is what outStream offers. We have connected 1.2 billion unique users to all the main DSP in collaboration with hundreds of the best publishers on the planet. Revenues for programmatic represented 30% last year. Our goal is to reach more than 50% in the following quarters.”
Teads lanza el primer formato outstream de anuncios en video 360º
