Gunn: Casi todos estos casos triunfarán en los premios Effie 2016 y 2017
The Gunn Report, the global index of creative excellence in advertising announced on Tuesday August 16th that they added 32 new mini-case studies to Bullets From Gunn, available on their website. This section has a collection of the most successful cases in the industry and business results of some of the most famous campaigns that have changed the advertising industry. Campaigns that classify on Bullets From Gunn come from a variety of countries around the world. Until now, there are more than 240 mini case-studies that belong to the period between 2007 and 2016.The section is compelling evidence that virtually all of the work the industry admires, applauds and creatively awards the most, also achieves market success. The 32 new cases are from a diverse range of advertisers from a variety of countries: Australia, France, Germany, India, Norway, New Zealand, Spain, Sweden, Thailand, United Kingdom and the United States.”As we primarily identify and celebrate each year the best new advertising in the world and its creators, we also very much champion effectiveness. As such, featured on The Gunn Report Online, are various studies and projects highlighting best business results” said Donald Gunn, Founder of The Gunn Report. “In a world driven by marketing success, we predict that nearly all of these 32 new ‘Bullets’ which have already achieved creative success, will go on to win in the regional and national Effie Shows of late 2016 and spring 2017.”
