Sheryl Daija, CSO de MMA
The Mobile Marketing Association (MMA) revealed the shortlist for the 2016 Global Smarties Awards, which celebrates the talent of those leveraging the power of mobile to create innovative and effective marketing campaigns. Among the selected are SapientNitro for SpeakEmoji in the Messaging category and for the Miami Heat app in Applications; and Wunderman Buenos Aires for Yumit – The Interactive children’s food plate in The Internet of Things section. The jury that did the selection includes more than 100 senior level mobile marketers. The entries selected will now undergo review by the MMA’s independent jury, which is comprised of 28 senior brand and agency professionals and led by jury Chairperson Denise Karkos, CMO of TD Ameritrade. “Mobile consistently challenges the game for marketers. Given the quality of entries this year, it’s clear that the industry is taking notice and advantage” commented Karkos. “Now, as a jury, we are faced with the exciting-yet-difficult task of selecting the winning campaigns, setting a rigorous bar to take home a coveted Smarties.” “Mobile’s pervasiveness, flexibility and capacity for creativity is driving the transformation of business and marketing” said Sheryl Daija, CSO at MMA. “We are now in a mobile-first world, and these campaigns demonstrate the endless opportunities the platform offers for marketers to make meaningful connections with consumers.”
