Eric Salama
Kantar unveiled on September 9th a new corporate identity for its parent brands and 12 family companies, in order to create a more unified visual of all the business. The image was developed in collaboration with The Partners –a WPP’s firm specialized in branding- and will be released in the coming months. The family companies that didn’t have previously the Kantar prefix will adopt it now and use it in its logos with the same font. For instance, TNS and Millward Brand will “be now Kantar TNS and Kantar Millward Brown. The only exception will be Lightspeed GMI that will become Lightspeed. The other companies that already have the Kantar prefix will remain the same.” Additionally to the new branding, Kantar is launching a new slogan: Inspiration for an extraordinary world, related to its new mission: “Inspire our clients, our teams and society to develop in an extraordinary world.” The company’s client portfolio will grow with Kantar Public, a global unit that links all their experience in governmental and public policy issues and Kantar Consulting, which will be offering solutions and consultancy capabilities in marketing and sales. Kantar’s Global CEO, Eric Salama said: “The new brand identity is a tangible and visible expression of our desire to offer our clients connected solutions and that can be linked easily to provide together the best Kantar’s expertise.”
