Havas Worldwide adquiere Formula PR y todas sus filiales
Havas announced the acquisition of Formula PR, PR firm that will be known as Havas Formula from now on.The French group said the firm will maintain practice areas in strategic communications, public relations, Hispanic communications and experince. It will work with other group companies such as Impact Havas, Havas Edge, Luxe Havas, Havas PR and Latino Havas Group.The holding company also acquired Formula Street, the brand activation arm, and the Hispanic division Formulatin.The founder and president of Formula, Michael Olguin will remain in his current position, reporting to Andrew Bennett, CEO of Havas Worldwide and Havas Creative Group.Olguin said his company had reached a point where it was necessary being acquired by smaller agencies or by a large agency to allow it to acquire larger businesses to grow and he found in the relation with Havas a solution that fits “like a glove.””It really has a total market approach,” he added. “All the time we are asked if we have creative services, and we are now able to offer a proposal of creative and digital value and also social networks in a much broader way,” Olguin ended.
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