In less than eight months, Telemundo responde, the research unit for the consumer, has recovered a total of more than $ 1 million for users in the seven markets where it currently operates.Manuel Martinez, president of Telemundo Station Group, spoke with PRODU about this initiative original of Telemundo” which there is nothing similar in the Hispanic market or the Anglo-Saxon” he said.To date Telemundo responde received over 13,000 tips, has produced about 700 stories of consumers in seven markets in which it operates: Los Angeles (KVEA), New York (WNJU), Miami-Fort Lauderdale (WSCV), Houston (KTMD), Dallas-Fort Worth (KXTX), San Antonio (KVDA) and the San Francisco Bay Area (KSTS). Martinez points out that this year four stations joined this initiative (Chicago, Phoenix, Tucson and Puerto Rico). “Eventually we want all Telemundo stations to have their Telemundo responde unit.”He recalled that this initiative is part of the large investment in news Comcast-NBCU made in 2014.”With this project we give voice to the community in our air. We know that the stories we’re doing are relevant because we get them from the same community,” he said.Martinez was also very excited about the debut last Tuesday 13th of the super series Dueños del paraíso in the schedule of 10pm and indicated that the premiere exceeded the premiere of the previous super series.
Tony Canales de Telemundo Houston: En dos años hemos duplicado el área de noticias
