The intercultural integrated advertising agency Sensis, announced the release of the third chapter of its comprehensive project on Hispanic millennials done in conjunction with the market research firm ThinkNow Research. This third chapter examines Hispanic perceptions of money, savings, banking and financial wellness.”Unlike most people in the US, Hispanic millennials have a much more positive view of banks,” Jose Villa said, founder and president of Sensis. “And while relying on traditional banks are also very open to trying new banking technology. The Hispanic millennials prefer financial institutions that are innovative and responsible.” Among the key topics covered by the report, it is highlighted that millennials give importance to money, but not quite; also they are pragmatic to save for the future; as well as owning a home, which is an important part of their interpretation of the “American dream”.Besides the study of Hispanic millennials, Sensis and ThinkNow expanded the third chapter to include an investigation of African Americans and Asian millennials. This part of the study is available upon request.To download a free copy of the first three chapters of this project, as well as additional chapters to be published during the rest of 2015, visit {HispanicMillennialProject.com;www.hispanicmillenialproject.com}.
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