La campaña publicitaria y de los medios será dirigida por Juan Carlos Maya, presidente y fundador de Mixto Music
Juan Carlos Maya, president and founder of Mixto Music, spoke with PRODU to present its most recent international project carried out for Mercedes Benz, and its Sprinter line, aimed at the general USA market.As is well known, the vehicle brand has its own internal advertising agency, who started seeking a producing house, both in Europe and in the USA.”For us in Mixto Music it is a great honor and we feel super grateful that having the brand such a great list of providers, and music houses in any part of the world, we have been chosen. It’s a very closed circle in which there is a lot of competition at a very high level,” Maya expressed.According to the producer, the choice of the music house was very interesting because they evaluated many, both in Germany as well as in the USA, and due to time constrictions there was no contest, and Mixto Music was chosen directly by the creative team of Mercedes Benz, leaded by Ivan Garcia, Marketing Manager, and Brendan Moran, creative director.”The idea was to create a sort of hymn, so we made several pieces, and it was all developed in Mixto. The writing, the recording studio, the choice of the singer, the writing of the lyrics, etcetera,” he told us. “We were looking for a composition that went well with the brand and that was also relevant and up-to-date.”Tim Lauder was in charge of the photography for the ad together with the creative agency LLR Germany.
