MERCADEO Versión en español
Radio plays an important role in the life of young Latinos
Patricia Molina| 9 de mayo de 2014
Millenials sintonizan una amplia gama de programas de radio
As part of Nielsens recent studies, focused on young adults, it was determined that the radio evolves constantly at a very high percentage among those who are part of the Millennium Generation. In their report State of the Media: Audio Today, corresponding to the first quarter of the year, it was identified that more than 65 million of young adults between 18 and 34 years tune the radio every week, an important number taking into consideration the great offer of available media currently.Before this relevant data, Nielsen changed the focus for the second quarter and examined the multicultural audiences of the radio, including the 40 million of weekly Latino listeners in the States, who spend 12 hours and 13 minutes listening to the radio every week on average and constitute the largest segment among multicultural groups.Nielsen could know this way that Hispanics between 18 and 34 years are highly committed to the radio, since the percentage that this media uses is of an extraordinary 93.6%. Another important data that the study revealed was that Latinos of that segment spend more than 11 ½ hours tuned every week.Hispanics from the Millennium Generation tune a wide range of radio programs, that goes from traditional music in Spanish mostly, including contemporary music in Spanish, to current hits for the general market.
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