Univisión presentó su Preventa 2014-2015 y resaltó atractivo para los anunciantes
Univision Communications (UCI), the main mass media enterprise for the US Latino community, presented yesterday its annual Upfront pre-sale in New York. The chain revealed an attractive 2014-2015 programming offer and underlined advertisers that the company can provide an exclusive and powerful growth engine fed by the UCIs influence over Latinos.In the presentation, Univisions executives emphasized the more collaborative and large offer in entertainment programming, sports and news with cultural relevance ever presented by the company. Besides, they show advertisers the important value of the brand and its media contacts to reach an exclusive, trendsetting and super digital Hispanic audience, to produce not only a significant return on investment, but also a return on influence.Univision Communications has 16 open signals, cable and digital, 130 radio and television stations in the country and a wide range of products and digital platforms. “Univision is the only enterprise that can offer transmedia solutions to the advertiser, that will allow to create a deep bond with Hispanic consumers and to establish long-lasting relationships that will make a difference for their brands. We are the media source in which Latinos trust the most and we are wherever our audience is,” Randy Falco said, UCIs president and executive director.
