The Hispanic agency iNSPIRE!, announced the addition of Rafael Ramirez as partner and CCO, who will have the challenge of promoting the creative level of the agency, to have more opportunities in the U.S. Hispanic market.Ramirez worked as VP Creative Director at Conill, where he was in charge of accounts as Pampers, Crest, Tide, Aflac, Abbott, among others.Part of the reason I wanted to participate in this project is the experience of iNSPIRE!, Ramirez commented to PRODU. “The team is very solid and very experienced in the industry. The creative team has a bit of everything, and has done a great job in the last three years, but they wanted to keep pushing and that’s the reason why I was invited to join the team,” he added.Ramirez has more than 20 years of experience in the advertising industry and his work has been acknowledged in festivals like CLIO, FIAP, New York Festivals, Cannes, Effie, ADDY´s, WAVE, Premios Mercurio and Festival of Media, among others.”To have Rafa means that we are really building the next generation of total commercialization of Hispanics no matter the language,” Lonnie Limon, INSPIRE!s president, said. I am glad to support this Project and continue pushing creativity in the Hispanic market. The agency has a great experience with the multicultural consumer and has a clear vision that the market is changing, that is why the agency is also changing to a multicultural one, something the market needs, Ramirez ended.
