Llopis: Lo más complicado era destacar un mensaje en un momento en el que el mercado estaba completamente saturado sobre el Mundial
PRODU has presented the Sofa spot for the campaign Estadio Verizon, of Lopez Negrete for Verizon FiOS, an initiative aimed at the millions of Hispanic fans who cheered their teams during the World Cup 2014.”The goal of this particular campaign was to give the opportunity to millions of football fans to enjoy the World Cup, to celebrate goals but anytime, anywhere,” Vicent Llopis said to PRODU, executive creative director of Lopez Negrete. With Verizon FiOS, the 100% fiber optic network, football fans could bring the stadium home and soak in all the drama and excitement of Brazil 2014. With the superfast Internet, the invitation of the initiative was to share among fans around the world the excitement of the football event, without interruptions.”This initiative is part of what the agency is developing some time ago that is the absolute integration of television with graphics, radio, and of course digital media including social networks that are a key point for this to work at the level it should work,” the executive said.As for the creative challenge, Llopis said that the most difficult was to highlight a message in a time when the market was completely saturated with the World Cup Brazil 2014. “To avoid doing a traditional campaign to get lost among so many posts, what we did was to integrate a strong social component involving users actively, and that is where the success of this campaign lies,” he concluded.
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