Amanda Benfell, in her new role as Director of Communications of The Gunn Report, informed that the publication will present the reel Lo Mejor de América Latina (The Best of Latin America), prepared by Pablo Del Campo, worldwide creative director of Saatchi & Saatchi.Del Campo has selected 50 ads launched between 1990 and 2013 to represent the best of this region in the past 24 years. Additionally, he wrote a few words explaining the creative and business dynamics that have shaped the advertising scene in Latin America.”When they called me to put together a reel to represent cinematographic advertising in Latin America, I liked the idea. But it made me feel a little uncomfortable because most of the good work of cinema in the region is from my own country, Argentina. Then I thought that if I were asked of the best of the region, 80% of that production could be Brazil,” Del Campo admitted.”So here you have a reel with my signature that I think it represents, subjectively speaking, the region. It has a bit of everything in it and reflects different times in Latin America. A region that works with small ideas, used locally in their own countries, that global networks and advertisers are starting to buy for other markets,” the renowned director said.The Gunn Report will present new reports like during next months, but meanwhile Lo Mejor de América Latina can be seen in {Gunn Report;www.gunnreport.com}.
