ComScore invita a conocer las últimas tendencias digitales de los hispanos
The market research company ComScore is closer than ever to the Hispanic market in the United States with a new office in Miami. Therefore, they have invited everyone to meet their new home team and explore the latest digital trends impacting this segment.The event took take place last Tuesday, August 26th, 2014, between 10:30 am and 2:00 pm at the W Hotel in South Beach, Miami. During a workshop and lunch, the details of the recent report from ComScore LATAM 2014 Digital Future in Focus were revealed. The report contains the latest digital perspectives, explores the prevailing trends in the industry and provides new tools for action. The workshop lasted two hours with a session of questions and answers, followed by lunch for networking and contacts.Participants also learned about the growing Hispanic online audience in the USA and Latin America, as well as their behavior and trends. In addition, the outlook of the market for online advertising was discussed, how content providers and agencies measure participation in social media and the use of these platforms to develop brand loyalty further.
ComScore invita a conocer las últimas tendencias digitales de los hispanos
