Music and audio producer Mixto Music, together with business intelligence provider Geoscape, have announced the creation of an online webinar entitled Smart Music for Targeted Advertising, to be held June 5, 2013.The seminar is designed to help marketers find new ways to use data and technology for an in-depth understanding of their target audience and to discover the range of music available to effectively attract that consumer group.We all know the power of music, especially when composed and combined with compelling visual imagery. MTV understood the power when they launched their Video Music channel some 35 years ago. How can you make the right decisions about music for your next advertising or marketing campaign? Understanding your audience is the first step says Juan Carlos Maya, executive producer/composer of Mixto Music.When you are approaching a culturally-diverse consumer marketplace, you need to be cognizant of the cultural likes and dislikes that make your campaign go viral, or go bust. And the more you know about your target consumer, the better your decision-making will be adds Cesar Melgoza, CEO of Geoscape.To register for the webinar, click {here;http://bit.ly/YZXRBA}. For more information contact {Tom Verna;tverna@geaoscape.com} or {Juan Carlos Maya;carlos@mixtomusic.com}.
