Roberto Gómez Fernández, executive producer and deputy director to Televisa´s Production VP, said that the novela will continue to be the king of content, because they continue to have an audience that follows it, but due to new demands, they produce series like La Candidata.
“Today, people can peek into other windows and formats, and it is necessary to raise the quality, the rhythm, plausibility, which is what products like La Candidata have. It is undoubtedly one of the star products, among other things, because it has modern concepts, which is part of what must be incorporated,” he stated.
La Candidata covers the game of politics as a topic, where “we touch things that in the past were a bit forbidden,” he said, and then added, “such as the existence of a possible male or female candidate for president in a very dramatic game.”
Silvia Navarro, actress of La Candidata, played an action scene for the audience, that turned out to be one of the most attractive activities in the evening.”