Alberto Ciurana, founding partner of DT Consulting
It is estimated that in the year 2020, 50% of each dollar invested in media will be assigned to digital media. According to Alberto Ciurana, founding partner of DT Consulting, if we add to this that 70% of the world population will be less than 30 years old, there are enough reasons to bring this company to Latin America and Europe, in the aim to help clients invest the best way possible and seek the best ideas to monetize.
“This data is a wake-up call to the entire industry and mainly to those we address (TV channels, publishing groups and radio in Latin America and Europe), whom we want to help find the best way to gather new audiences with the adequate production and vehicles, seeking the best ideas to monetize,” commented the director.
He explained that the goal is to generate tailor-made suits; however, “we don´t want to force anyone, we want to go with clients that are convinced of the change. We know this process will take us approximately a year, but we also think the product we offer is in the right moment, precisely when we are going through a technological revolution.”
Ciurana mentioned that the work method consists in optimizing through existing own resources and budgets, “to seek efficiency and take care of the main business. By managing to do this, we want to take advantage of these budgets to produce the most adequate content for digital platforms.”
Con Alberto Ciurana desde Miami, quien vuelve a la industria con DT Consulting
