Héctor Bermúdez
Sun Channel, the entertainment channel focused on tourism –that has been in the industry for 11 years— has established its goals for 2017, which include an OTT platform and penetration in the US Hispanic market.
“Our entire bet is on the development of the channel’s digital ecosystem, focused on OTT. We are already making original productions that will have Sun Channel’s web page as a first window, even before they are shown on our regular signal,” comments Héctor Bermúdez, president of Sun Channel.
“We have managed to group a number of original productions to launch one per month this year. These productions have been made in diverse parts such as Spain, Peru, and Uruguay, among other places. This way we maintain the essence of the channel, that is tourism,” adds the executive.
Currently, the signal is present in 20 countries, reaching more than 19 million subscriptions. “Our planning includes raising those numbers and to do that we will pursue the Hispanic market in the US,” concluded Bermúdez.
Sun Channel: We have many expectations for the Hispanic market of the U.S.
