Aristizábal, a seasoned Hispanic media executive, comes to LBI Media following a 17-year sales career at Telemundo
LBI Media announced that it has appointed Liliana Aristizábal as VP and general manager of Sales for its flagship Estrella TV station KRCA in Los Angeles.
In her new role, Aristizábal will be responsible for managing KRCA’s sales staff, growing the business, and strengthening client relationships for the station. She is also responsible for managing the day-to-day sales operations of the station. Aristizábal will report directly to Winter Horton, COO at LBI Media.
Aristizábal, a seasoned Hispanic media executive, comes to LBI Media following a 17-year sales career at Telemundo, where she spent the last nine years in sales management. While at Telemundo, she worked as a national sales manager with WNJU – Channel 47 in New York, as a Local Sales manager with WSCV – Channel 51 in Miami, and returned to WNJU – Channel 47 in New York as VP of Sales. Prior to Telemundo, Aristizábal served as director of National Sales for ZGS Communications.
“We welcome Liliana Aristizábal to our executive team. At LBI Media we pride ourselves in putting into practice what we state in writing. One of our company’s core values is diversity and inclusion, and we hope to serve as an example in the broadcasting industry when it comes to promoting and providing professional opportunities for women in key executive leadership roles,” stated Lenard Liberman, CEO, LBI Media.
