Tomás Yankelevich is the new executive VP and Chief Content Officer of General Entertainment at Turner Latin America
Tomás Yankelevich is the new executive VP and Chief Content Officer of General Entertainment at Turner Latin America. He will work from Miami and report to Whit Richardson, president of Turner Latin America.
In his new role, Yankelevich will be responsible for overseeing the group of Turner’s lead brands in the area of general entertainment, including TNT, TNT Series, Space, TCM, I.Sat, Warner Channel, TBS, HTV, MuchMusic, Glitz* and truTV. He will also develop and execute the content strategy for these brands.
He will help to develop and execute a route map for the content strategy of these brands that aligns the company´s operations in the linear and digital area, supervising content development, acquisitions and production, creative services and programming timetables, planning and content monetization strategies.
“In an industry in which contents are in permanent evolution, Turner is aiming to have the most valuable and creative executives look after our key properties and raise them to the next level. Tomás is today one of the most innovative and influencing executives in the Latin American television industry. He has proven experience in the production of programming that not only crosses borders but also platforms, an essential approach in the evolution of current media consumption habits,” said Richardson.
