Vaccaro will be responsible for implementing HITN’s strategy to complement its television offering with cutting-edge digital services
HITN announced the appointment of Maximiliano Vaccaro as its Digital Services director. Vaccaro, who will be based in Miami, will join the company as of Monday, May 1 and report directly to Television and Digital Services head Guillermo Sierra.
“Maximiliano is known as one of the most creative and talented professionals in the Pay TV industry in Latin America and the US Hispanic market. He will play a crucial role in our efforts to bring our growing audience a competitive offering of products and services in the increasingly important digital arena,” Sierra commented.
“We are pleased to incorporate an executive with Maximiliano’s professional background and experience into the HITN team. His addition to our company will help us develop new tools to strengthen our marketing initiatives and allow audiences to access our content on a variety of different platforms,” added HITN’s Marketing director, Angel Audiffred.
Vaccaro will be responsible for implementing HITN’s strategy to complement its television offering with cutting-edge digital services. In addition to launching an OTT platform, the network is working to expand its online content and services.
Vaccaro has extensive experience as a strategist and developer of digital products and services. Before joining HITN, he spent more than 10 years at Discovery Networks Latin America/US Hispanic.
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