Andrés Rincón and Luca Bentivoglio during LATV Upfront
Three new alliances with Mitú, People en Español and Entravision for the production of contents, as well as the launching of three new original shows (Chronic Tacos, Get It Girls and the animation Ceasar y Chuy), top the programming offer presented in the LATV Networks Upfront on Wednesday May 10 at the Diamond Horseshoe of the Paramount Hotel in New York, attended by 300 people, including advertisers and media.
Andrés Rincón, VP for Advertising Sales and Integrated Marketing, together with Gisella Fu-Ripp, Ad Sales Manager, started the presentation. Rincón thanked their clients for keeping the market alive and celebrated living in a multicultural world. “The general market is the multicultural market, it´s that simple. The general market is the total market and reflects all Latinos and cultures,” he emphasized.
Luca Bentivoglio, COO and Head of Programming at the network, highlighted during his participation the channel´s three pillars: 100% original production, creation of content that is relevant for the Latin bicultural and bilingual audience, regardless of the language. “We have a group of talented content generators comprised by acculturated millennials –generation 1.5 and 2+- that understands our audience, because they are the audience.” The third pillar he mentioned was world-class alliances that continue bringing value to all the clients.
Natasha Martínez, new host of the syndicated show American Latino said they already reach more than 90 distribution markets in the US, which represents 89% of Hispanic homes.
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