Paulette Bensussen
Multimedia entertainment studio Electus announced the creation of Electus Latino, a new division that will create and produce new original content, as well as distribute and sell scripted and unscripted series throughout Latin America.
Electus Latino will be based in Mexico City and led by Paulette Bensussen, Head of Electus Latino. Bensussen will continue to report to John Pollak, President of Worldwide Television and Electus International.
Electus Latino will be an extension of the successful Electus model, bringing together premium content providers with top brands to create and produce new original series for the market. In addition to creating new scripted and unscripted content, Electus Latino will also sell content from Electus International and its third party partners, and acquire new formats from the region to develop and distribute globally.
With Electus Latino, Electus continues to expand its reach into global markets as it brings major franchise titles to market this year, including Running Wild with Bear Grylls, Dating Naked, and ABC’s The Toy Box. Electus Latino will be making these and other popular formats from the Electus catalog available for immediate sales in the region.
“Paulette is the perfect person to lead Electus Latino, and it is a pleasure to welcome her to this expanded role. She has extensive experience in the region and an eye for finding content that will engage and attract audiences – not just in Latin America, but all over the world,” said Pollak.
“The time is right to expand our operations in Latin America. Our track-record, cultural knowledge, and wide network of long-standing relationships in the region are the perfect formula to kick-start production of fresh original content for and from the region. We are thrilled to inaugurate our Mexico City operations and welcome networks, talent, brands and producers to take advantage of our expertise and Electus’ global reach,” said Bensussen.
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